Consistent marketing message

Most people don’t realize that the first step to creating a website that converts traffic into new leads and clients is clear and consistent communication across all media channels!

Imagine you have a pet store that set’s itself apart with “awesome stuff”. A natural tagline on the website is something like “Awesome stuff for your furry friends!” and it has an upbeat and playful look and feel.

However, the facebook page is all about “natural stuff”. Organic pet food and pet health is the message here,  which is arguably “awesome” but the awesomeness is implicit rather than explicit.

This disconnect can be enough to make a visitor question if they are in the right place, or worse, it may make them think you are trying to trick them. If your visitor is into the idea of “awesome stuff”, then “heathly natural stuff” might make them think you are trying to sell them “expensive stuff”. Continue reading 5 things your website needs to make money for your business →

For many business owners this may seem counter intuitive, but I’ve been talking about this since I got into WordPress Development back in 2009. I would say 9 out of 10 times my business web design clients ask the following question: “How can advertising online hurt my business?” But this is a fundamental misunderstanding about the way we interact with companies in the modern world.

It is hard to imagine a flyer or a 30 second radio spot actually hurting your business as long as you are not paying more than it’s worth, but your business website is not an advertisement.

This is because your website doesn’t go to your customer like an ad does. Your customers come to your website, the same way they come to your business. There are a lot of custom web design and development companies out there, but not very many understand this important dynamic. Most are focused on appearance or robust code, but not many are driven by marketing and conversions and understand the psychological dynamics involved in creating a successful website for business. Continue reading Could you tell if your website was hurting your business? →

This is a short instructional video on the different content formatting options available to you as you publish a new page on your WordPress site.

If you are a client of Arise Advertising Arts please feel free to contact me for help with anything on your site. If you are not currently a client but you have a small business and would like to develop a professional online presence quickly and easily, please contact me today so we can get started!

Long story short, with a WordPress site you have two modes of content entry. One is plain text (in the text tab) which most users should use only for adding code snips, like video embeds or paypal buttons. The other is the visual editor (which is in the visual tab) and has an editing toolbar very similar to most word processing programs.

We cover the basics of changing font sizes, and colors, bolding and italicizing, text alignment and the like. There are also a couple of important points for those of you starting out that are mentioned in the video including the paste as text feature and the toolbar toggle

This is part of a series of quick, very basic tutorials I am putting together for Arise Advertising Arts Clients. My goal is to help ensure that small business owners in the local market have access to the resources they need to stay current and active on the web.

In this short instructional video I will walk you through the different publishing options available to you as you publish a new page on your WordPress site.

As always, if you are a client of mine, please don’t hesitate to contact me for technical support. Remember that all of my clients get up to two hours of custom web work (above and beyond standard maintenance) included in the monthly package. I’m here to help!

This is part of a series of quick, very basic tutorials I am putting together for Arise Advertising Arts Clients. My goal is to help ensure that small business owners in the local market have access to the resources they need to stay current and active on the web.

I had a client ask me about how to add a payment button to her website, so I’ve put together a quick video that shows exactly how to create a paypal button and add it to a web page on your wordpress site. You can see the whole process from start to finish in the video below so now she can update her online promotions whenever she wants!

As always, if you’re a client of mine and you have questions or comments about how to better utilize your website for your business, please don’t hesitate to contact me. Remember that I offer up to two hours of custom work (above and beyond basic maintenance) per month to all of my clients. I am here to help!

Thank you for your time and I hope you have a great day!